The Electronic Retailing Association

Committee Bulletin: Public Affairs 2Q18

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The ERA Public Affairs Committee discusses current national and European public affairs issues and defines ERA Europe's position on them.

Report from the Public Affairs committee which met on 18th June during the ERA Conference in Seville.

The main topic was platform liability and the current discussion in the EU. The board learned about the topic through the example of the product basket of Amazon. The problem is as follows:

The brand owner adds a product to the listing, defines its RRP, adds content and marketing material, invests into instore marketing and provides Amazon with the respective stock.

Rogue sellers identify best-selling products, piggy back these listings with their own products. They add their own price and delivery options and provide Amazon with their (counterfeit) stock.

The Amazon Buy Box lists a...

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