Bang the Drum: The New Paradigm of Tribal Marketing in a Digital-Dominant World
Amanda Justice summarises Rick Petry and Andy Latimer's Top Tribal Marketing Tips
At the Seville conference, Rick Petry and Andy Latimer gave a very interesting presentation 'Bang the Drum: The New Paradigm of Tribal Marketing in a Digital-Dominant World'. The session focussed on how to attract, cultivate, and sustain a tribe of devoted consumers amid a world of infinite choice and complexity. Very topically, as the World Cup had just started, Rick started off with the example of football 'tribes' –...