The Electronic Retailing Association

MCMS 2018: Ina Bauer shares her key takeaways from the panels on Digital Business Transformation

Once again, I was invited to host a session at the MCMS Congress, this year on the subject of digital business transformation opportunities and challenges.

My international panel participants came from different countries and backgrounds and have vast business expertise in broadcast, e-commerce and marketing. The panelists were:

Mattias Bråhammar (Veespo) Milano, Simon Ingram (iocono), London, Katharina Schneider, (Mediashop) Vienna,...

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