The Electronic Retailing Association

Selling the truth

The lure of the vlogger by Jess Levy

Vlogger-3 — Vlogging, if done right, can expose a product to a huge following that might not have known the brand before.

by Jess Levy

Vloggers (Video Bloggers) are springing up every day on YouTube. They can now boast bigger ‘follower’ fan bases than...