The Electronic Retailing Association

New Member Company Interview with Klaus Skripalle, CEO, CHANNEL21

ERA Europe: Klaus Skripalle, we are delighted to welcome you and your company CHANNEL21 as a new member of ERA Europe in 2019. Please introduce yourself to our members.

KS: The dynamic, creativity and especially the direct response we get for our ideas in the TV business are my life and love. As a home shopping television CEO, I’m driven by the chance to immediately measure and scale the business. Right from the moment we offer...

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