The Electronic Retailing Association

ERA Europe and the PDMI partner to offer member rates across organisations for 2019 events

Brussels, Belgium - 15th March 2019

Since Summer 2018, the Electronic Retailing Association Europe (ERA Europe) and the newly formed Performance-Driven Marketing Institute (PDMI) have been in close contact to maintain the global multi-channel home shopping community and to safeguard and enable global business relations and trade.

Effective March 15th, the two organisations have taken a new step in their collaboration to foster and support a more global performance-driven and direct response marketing community: an agreement enabling members from both associations to be able to access each other’s 2019 trade conferences at member rates.

The next global event is PDMI East, due to take place March 31th-April 2nd in Miami Beach. This will be followed by ERA Europe's Multi-Channel Home Shopping Conference in Budapest from June 18th-20th. The PDMI West venue and dates will be disclosed in early April.

Maja Umek, Chairwoman of ERA Europe, says, “Since the fall of 2018 we have been in constant and productive exchange with the PDMI. We are happy that we can now lead this partnership to the next level, offering real benefits to our as well as to PDMI members to foster the global community”.

The co-operation between the two associations also will include a mutual exchange of association news and information on their communication platforms to ensure that all their members have access to all relevant information from around the globe.

John Yarrington, CEO of the PDMI, says, “The PDMI is constantly seeking to empower its members and performance-driven and direct-to-consumer marketing economy. Part of this is examining synergistic initiatives that may help our members foster new business relationships. The opportunity to partner with ERA Europe to lower the barrier for members of both organisations to attend the each other’s events is one that we believe will help the global performance-driven marketing community thrive.”

About ERA Europe

The Electronic Retailing Association Europe (ERA Europe) is the Association for the Multi-Channel Home Shopping Industry. ERA Europe is the voice and network for businesses that offer innovative products to consumers through audio-visual presentation, the internet and other electronic media, according to a recognised code of ethics. ERA Europe advocates and supports the interests of our members and their customers in Europe and around the world. Currently ERA Europe represents the interests of both European and global members.

About PDMI

The U.S.-based Performance-Driven Marketing Institute (PDMI) is a leadership organisation dedicated to promoting, protecting and advancing its membership through education, networking, marketing and advocacy. PDMI members represent the leading companies in the direct-to-consumer media, technology, and commerce spaces — those businesses who will lead the tenets and philosophies of performance-driven marketing into the expansive opportunities of the future.

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