CATEGORY 1: BEST SHORT FORM
Awarded for outstanding product sales through short form clip
Judging criteria for this category are amongst others:
- Clear, comprehensive and compelling explanation of product features and qualities
- Convincing explanation of special USPs
- Appeal of pictures
- Sound and motion flow
- Overall presentation
- A successful sales story
Nomination #1: Multi-Tool
Product: Multi-Tool
Company: EUROPEAN HOME SHOPPING (EHS.TV)
Country: SPAIN
Reason for nomination
Power, pace and versatility define this commercial. The image is self-explanatory: at a glance one can see the product's function and effectiveness. Clear, direct and concise; convince the viewer that with Multitool we can all be masters of DIY. Say goodbye to all those tools: with Multitool you will have them all in one. A real smash hit from EHS.TV
Nomination #2: Clever Hangers Advertorial 'Spazio'
Product: Clever Hangers Advertorial Spazio
Company: HSE24
Country: Italy
Reason for nomination
This commercial introduces sharp and strong need-based storytelling in a playful and rhythmic message
Nomination #3: Shirt Organiser
Product: Shirt Organiser
Company: Surging Media
Country: U.S.
Reason for nomination
Fulfils all the judging criteria
Nomination #4: Hairless (Emson)
Product: Hairless (Emson)
Company: Surging Media
Country: U.S.
Reason for nomination
Fulfils all the judging criteria
Nomination #5: Swiss Joy Socks
Product: Swiss Joy Socks (in collaboration with Telebrands)
Company: Sankom
Country: Switzerland
Reason for nomination
The 2 minute clip touches on all the main aspects of the patented socks, demonstrating their efficiency with persuasive real life before and afters and their unique patented functionality with modern eye-catching 3D video segments. The overall clip is professional, welcoming, and offers a solution to a very real problem that many people face on a daily basis. The target audience is clearly defined and present in the video, showing real life relatable examples and scenarios to the viewers at home, and how the SANKOM Swiss Joy Socks can help improve their quality of life. SANKOM Swiss Joy Socks have also undergone extensive third-party clinical trials, proving their efficiency and to back up every claim from leg pain relief, varicose vein reduction to breathability. The SANKOM Patent Socks boast an incredibly high sales conversion rate and customer satisfaction rate, with repeat orders from customers.
Nomination #6: Dormeo Warm Hug
Product: Dormeo Warm Hug
Company: Studio Moderna
Country: Slovenia
Reason for nomination
The 'Warm Hug' has been a bestseller for the past 5 years, selling close to 2 million units. The 'Warm Hug' became a synonym for a blanket and the Christmas gift-giving season - the Best Gift Ever! It has become a collectible item. The product has a strong emotional DRTV spot. It is loved by customers around Europe and has countless comments, shares and likes on social media as well as participation in the local spot as testimonials.
Nomination #7: Maxi Climber XL
Product: Maxi Climber XL
Company: Inova
Country: U.S.
Reason for nomination
Fulfils all the above criteria
Nomination #8: 5 Minute Chef
Product: 5 Minute Chef (Telebrands)
Company: Teleshopping
Country: France
Reason for nomination:
Super successful infomercial and live show. Was the Teleshopping product number one in 2018