The Electronic Retailing Association


Awarded for the perfect combination of all means of customer communication, using innovative communication to increase brand awareness, thereby creating an incredible customer experience and maximizing the sales of a specific campaign.

Judging criteria for this category are amongst others:

  • platforms used for communication
  • interaction between the different platforms - are the same message/clips/pictures used or tailored for each platform
  • successful brand building
  • a successful sales story
  • customer interaction and involvement
  • outstanding number of views / clicks

Nomination #1: Skoon Cat Litter

Product: Skoon Cat Litter

Company: Inova

Country: USA

Reason for nomination

More than 3.5 million views in 8 weeks on facebook. Quoted Best Commercial Ad for cats ever by hundreds of viewers. Successful sales story, continuity programme.

Nomination #2: Power Air Fryer Multi-function

Product: Power Air Fryer Multi-function

Company: MediaShop

Country: Austria,

Reason for nomination:

MediaShop has created a very strong social media campaign for the product Power Air Fryer Multi-function, selling 4.091 units (661.356,86€ gross revenue) through youtube, facebook and instagram. The campaign included a facebook and instagram strategy based on different touchpoints, youtube influencer activities and selling in special interest groups. Besides, the customer acquisition through the PAFM campaign also strengthens the customer loyalty towards MediaShop with activities like recipe videos, competitions, etc.

Please download the presentation for more details of the campaign

Presentation (zip format)

Nomination #3: Black Friday Campaign

Campaign: Black Friday

Company: Studio Moderna

Country: Slovenia

Reason for Nomination

First in the region to start heavily promoting Black Friday as a selling event (before this, Black Friday sales were not known in the region). Developed strong visuals with a black cat that become an icon of the campaign and is hugely recognizable in the region – it‘s even more than recognizable as the black cat became a synonym for Black Friday. Multi-channel campaign – the campaign was heavily supported by all available sales channels, including DRTV. Biggest focus and sales are online and in retail with short spots and animations created for the campaign.

Please download the presetnation to see more images of the social media campaign.