The Electronic Retailing Association

Introducing Ionela Croitorescu, ERA Global's new in-house Director of PR, Marketing and Events

Ionela Croitorescu joined ERA Global on 1st October 2019. Ionela can be contacted at:

ERA is transitioning from being a purely European association to becoming a worldwide organisation. ERA Global therefore requires additional in-house resources to enable this expansion and better serve its growing membership base.

With members in all five continents we want to provide benefits to everyone and have already started to organize events beyond our European conference.

In order to help realise these goals we have recruited a Director of PR, Marketing and Events. Ionela Croitorescu joined us on October 1st to organize all our activities in this field and manage our various service providers.

Ionela holds academic degrees in Philology and PR & Marketing. In her previous jobs she worked as editor for several media companies, moved on to the tourism industry, was in charge of communication for Roche and Renault in Romania, and responsible for organizing all kinds of group events, some with thousands of participants.

Ken Daly: "We are delighted to have Ionela on board.  She has the range of skills and substantial experience ideally suited to helping us develop our growing organisation. Ionela also has a work hard attitude and great personality which I am sure will enable her to fit in perfectly with the ERA Global family".

Ionela will be located in our German office and can be contacted at: