The Electronic Retailing Association

Industry News UK: ERA GLOBAL's Ken Daly back on TV

Channel 4’s Buy It Now: JML’s Ken Daly (centre) with host Rylan Neal Clark (standing), Fiona McDonnell from Amazon Launch Pad (left) and Wendy Miranda from Lakeland (right)

During November and December, UK’s Channel 4 aired a second series of its hit TV show, Buy It Now. This time around the format was specially themed for Christmas and again featured ERA Global’s Ken Daly. 

Ken of course is also CEO of innovative consumer product brand JML and as such his role on the TV show was to be one of the three retailer judges who would buy quantities of the best products pitched by entrepreneurs.

Buy It Now is hosted by Rylan Clark-Neal, a prolific broadcaster and household name in the UK. The programme has similarities with Dragons Den, Shark Tank and Die Hohle der Lowen. However, a major difference is that there is a studio audience that vote on each product and decide whether they would ‘buy it now’. This provides instantaneous market research which the retailers take into account before potentially placing large orders.

Commenting on his involvement with Buy It Now, Ken said, ‘It was huge fun to take part in the show, the exposure has been great for JML and we have found several winning new products.’