The Electronic Retailing Association

Newsletter Contributors

A big thank you to all the further contributors to this issue of the ERA Global News!

Dr. Julian Oberndörfer

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CEO, ERA Global

Dr. Julian Oberndörfer was appointed CEO, ERA Europe in 2013 (since 2019 ERA Global) and runs his own law firm near Munich.

Previously, Julian worked for the German live shopping channel Home Shopping Europe (HSE24) where he held several management positions including Head of Country Management for Austria and Switzerland and VP Media Law, Media Politics and Distribution (MMD).

He also worked as a lawyer and for the Deutsche Bank. Additionally, he has held several leading positions in associations and is author of media law literature.

Ken Daly

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Ken Daly is CEO of JML, the innovative consumer product group with global sales through retail distribution, ecommerce and TV home shopping. Ken is also the Chairman of ERA Global's Board of Directors.

Ken joined an embryonic JML in 1994, initially in a sales role, following a background in electronic engineering.

Ken then held a variety of positions helping to lead the company’s expansion, becoming CEO in 2012.

JML now employs nearly 250 people in the UK & Ireland and has distribution partners in over 70 international markets.

Amanda Justice

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Director Communications/ Editor of the ERA Global News, ERA Global

Amanda has over 20 yrs experience in International Multi-Channel Home Shopping, Retail and Marketing Consumer Goods. In 2014, she returned to Consulting, working for various international clients including ERA Global.

From 2003-2014, Amanda worked for HSE24 Germany where as SVP Merchandising Hardgoods she got to know many of the ERA member companies and therefore knows the industry well. She has an Exec.M.B.A. from Henley Business School and an M.A. from St. Andrews University, Scotland. Amanda is from the UK but lives in Munich, Germany.

Budd Margolis

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President MIT Consulting

Budd Margolis is President MIT Consulting, and a Global TV Shopping expert who specialises in TV Shopping, Social Media Retailing & eCommerce/interactive retail, covering many areas of the industry such as improving, fundraising, industry forensics and expert testimony.

Budd started his TV shopping career with QVC UK and has worked with TV and TV shopping channels across some 50+ countries helping companies & suppliers improve sales and profitability. Budd is American but lives in London, UK.

Ionela Croitorescu


PR, Marketing & Events Director, ERA Global

Ionela joined ERA Global in October 2019 to organize all our PR, Marketing and Events and manage our various service providers.

Ionela holds academic degrees in Philology and PR & Marketing.

In her previous jobs she worked as editor for several media companies, moved on to the tourism industry, was in charge of communication for Roche and Renault in Romania, where she was responsible for organizing all kinds of group events, some with thousands of participants.

Thomas Haire


Co-Founder and Chief Content Officer, Definitive Media Group, an event and trade publishing company, as well as Co-Founder and Board member of the Performance-Driven Marketing Institute (PDMI), a non-profit trade association.

Prior to serving in these roles, Thomas spent 17 years as editor-in-chief of Response Magazine. He also served as the content director of Response Expo, a trade event in the marketing industry, from 2007-2018.

Marjeta Dimnik

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Chief Editor of Internal Newspaper and News, Studio Moderna

Marjeta Dimnik holds a university degree in Marketing communications and has over fifteen years of professional experience in direct marketing.




Monika Polanec


Content and PR Specialist, Ceneje

Monika Polanec is a Content and PR Specialist at and business intelligence portal Shopper’s Mind. She is a linguist with years of experience in educational sector, publishing and start-ups.

A digital enthusiast passionately immerged in ecommerce world and its syntax and vocabulary evolution.


Kathy Mazourek

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Marketing and Product Development Director, SANKOM Switzerland

Part of the SANKOM Switzerland team for over 10 years, Kathy has an extensive background in Product Development, Marketing, and Intellectual Property Management.

As the new Marketing and Product Development Director at SANKOM Switzerland, she has one mission: to develop unique, innovative consumer-friendly products that people love and are good for your health.