The Electronic Retailing Association

Industry News Africa: Multichoice Group parts ways with TV Mall

TV Mall, Africa’s first live shopping channel

MCG has announced it will no longer be carrying TV Mall,  Africa’s first live shopping channel, on its DStv platform, as from on 30 April 2020. TVMall has opted to streamline its offering and continue its product sales online.

TV Mall was the very first live shopping mall in Africa, launching its channel on the DStv platform in 2018 and reportedly performing very well in the local commerce industry.

TV Mall viewers can continue to enjoy the live shopping platform on

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