The Electronic Retailing Association

In 2021 ERA GLOBAL is coming to US!

The cosmopolitan nl
In 2021 ERA GLOBAL is coming to America. The event will take place at The Cosmopolitan of Las Vegas Hotel

September 2020 - Message of the CEO and Chairman Board of Directors

Dear ERA Global members, colleagues and friends,

Many of us will remember the unfortunate and surprising news on 1st June 2018 when we heard of the sudden demise of the ERA in the US. 

ERA Europe had always been a separate entity and in good financial health. At that time we had been looking forward to attending the ERA US conference in Las Vegas which was just three months away in September. 

At the ERA Europe conference in Seville later in June 2018, we resolved to go to Las Vegas regardless and ensure that the global network for our industry was maintained. At the same time a new organisation was formed in the US, a phoenix from the ashes, called the PDMI. The PDMI moved rapidly to establish a replacement conference and a new venue in Las Vegas. ERA Europe and PDMI became partners and have since become good friends. Our members were therefore able to enjoy a successful conference in America in the fall of 2018.

Over the past two years since these tumultuous events, ERA Europe has been transitioning to become ERA Global and a truly worldwide association. We now have member companies from five continents, we have set up an Asia Pacific Chapter and we have North American as well as Asian representatives on our Board.

2021 will be the year where we shall make a huge leap forward in serving our international community. ERA Global is COMING TO AMERICA.  As well as planning a member lounge at the Inspired Home Show in Chicago (now 7th-10th August 2021), we shall be launching our very first US conference, and we shall be back in Las Vegas!

We proudly announce and ask you to save the date for the ERA Global US Conference:  20th – 22nd September 2021, at The Cosmopolitan of Las Vegas Hotel.

More than a year away, we are already very excited and can’t wait to see you all there.

All the best and Viva Las Vegas!

Ken Daly                                                                    Dr. Julian Oberndörfer
Chairman Board of Directors                                   CEO                                                               



ERA GLOBAL US Conference will take place from 20th to 22nd September 2021, in Las Vegas. Our association will provide the same high level of service that you are used to at our other venues.

Our host will be the luxurious The Cosmopolitan of Las Vegas. With their unique meeting spaces, unrivaled atmosphere and impeccable catering, the hotel will offer you all a seamless and exquisite conference and a spectacular and unforgettable Las Vegas experience.

For 3 days, our Las Vegas event will gather in the same place hundreds of industry key-figures, decision makers, marketers from DRTV and Home Shopping Networks, as well as Social Media influencers. We are enthusiast to see all the new products that will be launched and we are really looking forward to seeing all the new business partnerships happening.

Follow our website and social media accounts for new information about the US event and about registration, due to open in Spring 2021. Meanwhile, ERA GLOBAL team is planing the event to a high standard we have accustomed you to.

We are welcoming all of you in 2021 in Las Vegas!