The Electronic Retailing Association

ERA GLOBAL Digital Events, November webinar

2020 nov bob julian

Bob Circosta, the world’s first ever TV teleshopping host, the man whose named will be forever linked to the birth of the home shopping industry, was our main guest at the second ERA GLOBAL Digital Event, on 24th November.

Dr. Julian Orberndörfer, CEO ERA GLOBAL, interviewed Bob about the first moments of teleshopping and Bob’s key-lifetime learnings that are still applicable to our industry today. As the host of a daily radio show, Bob initially sold products via the airwaves. Bob would take all calls and orders from his listeners himself, creating relationships with his audience which would last for decades and shape the industry as we know it today.

Whatever I was able to accomplish, it’s because of what others taught me to do. We are all in this together. We all are one industry and we need to stay together and make it better all the time.

Bob Circosta