The Electronic Retailing Association

After Work Event for the ERA GLOBAL members

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Photo by Kelsey Knight on Unsplash

ERA Global is well known as being the voice of the worldwide multi-channel home shopping industry.  We represent our industry and our members and we look to create a real sense of community and spirit within our membership.  It is a testament to that sense of community that the social and side of our activities is very strong with many strong friendships having been formed over the years.

Sadly, we had to put our social activity in 2020 and the beginning of 2021 on pause.  However, things are looking much brighter now and there is real excitement and anticipation around when we will all be able to meet in person once again. It will be soon!

In the meantime, we would like to do our best to keep that sense of community of which we are so proud, alive by announcing our first ever Digital After Work Event. This will be held on the 25th March 2021 at 5pm GMT / 6pm CET where we will meet digitally, prepare some drinks, socialise and have some fun.

DPM concept

2020 nov bob the board
Bob Cicorsta was welcomed by Jonathan Gregory and Ken Daly, ERA GLOBAL Board Members

Sell!? I‘m a news man!“ These were Bob’s words when back in 1977 his boss told him to sell a box of avocado-green can openers during his daily radio show. Bob was a talk show host at a small Clearwater AM radio station. His boss was Budd Paxson, a visionary of those times.

As a local appliance company had paid the station for their aired commercial with … a box of avocado can openers, Bob was told to sell the products on air. So he did (he sold 112 of them!) and the home shopping industry was borne on a local radio show in Florida.

These were the days when Bob would take all phone calls himself without any help. Times when, even after the staff had grown, the whole show would take place in a room no bigger than a closet.

In 1982, the local radio station and its daily teleshopping show went national. Strategies would be tested and come to life. “We had no idea that we were creating an industry. If it worked, we continued. If it didn’t, we would stop. The constant factor was time. (…) It was as critical back then as it is critical in today’s home shopping industry. It’s not about selling a whole bunch of products, but about selling the most amount in the least amount of time. The constant factor is TIME!”, revealed Bob, the man who stands behind the DPM concept - dollar per minute.