The Electronic Retailing Association

The ERA GLOBAL Digital Week series starts Monday, 19th April

The first webinar of the ERA GLOBAL Digital Week will be held by Mateja Lustek, COO Studio Moderna, on Monday, 19th April, at 15:00 CET and will be streamed on the ERA Global events website.

As the world continues to cope with the ongoing pandemic, reopen economies and return to a new normality, studies are being conducted all over the world on how the COVID-19 crisis has changed the consumer’s behaviour. Home-office, self-isolation and worldwide restrictions have created a backdrop for certain areas of the economy to flourish, including the multi-channel home shopping industry.

How is our industry benefiting from the current ongoing global situation? Why is it important to focus on building the customer's trust and how can companies focus their efforts to reach this goal?

With the goal of delievering a global overview of the impact of the current COVID-19 pandemic on the multi-channel home shopping industry, our association announces the ERA GLOBAL Digital Week, taking place 19th - 23rd April.

Throughout this week we will update our public with best practices from around the world. We will keep the daily presentations short and informative, so that our viewers can benefit from the maximum amount of information in the best timeframe.

ERA Global DIGITAL WEEK Agenda

19th April 2021 at 15:00 CET
Mateja Lustek, COO Studio Moderna - The economic environment during COVID-19

20th April 2021 at 15:00 CET
Ed Hall, Managing Partner Expert Media Partners - Operating in West Africa and the experiences of launching in a new market

21st April 2021 at 15:00 CET
Eric Golani, co-founder TV Products HK Ltd - Business during pandemic in China & Hong Kong

22nd April 2021 at 15:00 CET
Rob Fallon, CEO Bluewater - Get Stacked: DTC Campaign Success in 2021

 

“I call it my 3-52 rule”

2020 nov bob 1985
1985: the big moment when home shopping switched from radio to TV

And then came the big moment: in 1985, the station went national on TV and so home shopping also transitioned from radio to TV, shaping the industry the way it is today! But the initial move to TV came as a real disappointment: only 352 dollars worth of product were sold in the first 5 hours of the TV show. In contrast, Bob had been generating hundreds of thousands of dollars in sales via his radio show. One of Bob’s most successful radio campaigns was selling the first ever computer, with sales amounting to one million dollars in only one hour!

I call it my 3-52 rule. I’ve talked to so many entrepreneurs and they all want to succeed immediately. That’s not going to happen. I always tell them about my 3-52 rule. What if we had told ourselves (after the first 5 hours on TV) ‘that’s it, it’s not going to work!’.  Within 90 days, we did a million dollars a day! And then a billion dollars in one year! Home shopping was not a success from the start.