The Electronic Retailing Association

The ERA GLOBAL Digital Week series starts Monday, 19th April

The first webinar of the ERA GLOBAL Digital Week will be held by Mateja Lustek, COO Studio Moderna, on Monday, 19th April, at 15:00 CET and will be streamed on the ERA Global events website.

As the world continues to cope with the ongoing pandemic, reopen economies and return to a new normality, studies are being conducted all over the world on how the COVID-19 crisis has changed the consumer’s behaviour. Home-office, self-isolation and worldwide restrictions have created a backdrop for certain areas of the economy to flourish, including the multi-channel home shopping industry.

How is our industry benefiting from the current ongoing global situation? Why is it important to focus on building the customer's trust and how can companies focus their efforts to reach this goal?

With the goal of delievering a global overview of the impact of the current COVID-19 pandemic on the multi-channel home shopping industry, our association announces the ERA GLOBAL Digital Week, taking place 19th - 23rd April.

Throughout this week we will update our public with best practices from around the world. We will keep the daily presentations short and informative, so that our viewers can benefit from the maximum amount of information in the best timeframe.

ERA Global DIGITAL WEEK Agenda

19th April 2021 at 15:00 CET
Mateja Lustek, COO Studio Moderna - The economic environment during COVID-19

20th April 2021 at 15:00 CET
Ed Hall, Managing Partner Expert Media Partners - Operating in West Africa and the experiences of launching in a new market

21st April 2021 at 15:00 CET
Eric Golani, co-founder TV Products HK Ltd - Business during pandemic in China & Hong Kong

22nd April 2021 at 15:00 CET
Rob Fallon, CEO Bluewater - Get Stacked: DTC Campaign Success in 2021

 

“The major key to this business: interaction and keeping the viewers involved”

2020 nov bob budd margolis 2
Budd Margolis, expert in driving retail via commercializing digital and video platforms and one of Bob's old friends, connected to the webinar as a surprise

Are the rules back then still the same today? With the global pandemic’s impact on the world economy?

The relationship has been the key from the beginning. We all have a great responsibility that we are sharing products with the audience and make their lives better. When somebody ordered from the local radio, I (myself) would deliver the product to their house at the very beginning. Of course, this can’t apply now. But the relationship is so powerful. Because of the pandemic we face another environment. Many people stay and work from home and this is our great way to communicate.

“Back at the beginning we had to keep in mind that we were the most convenient way to (…) shop other than catalogues. I think we have to answer the question: how can we get more convenient to the consumer? Those who make it more convenient will succeed. (….) We can’t leave out the viewer. I hope we never lose that. That is the major key to this business: interaction and keeping the viewers involved. There is more competition now than ever before. Make sure you include the viewer in the process of selling!” said Bob.

Find out more about Bob‘s bestsellers over time and which products can raise sales nowadays in Bob’s  full interview.