The Electronic Retailing Association

US companies resume their meetings in person

2021 telebrands meeting - distributors
Photo caption: From left to right in the pic: Tvsi Kornbluth- Tv Novedadas / Colombia, Dominican Republic; Gideon Kornbluth-Tv Novedadas / Colombia, Dominican Republic; Poonam Khubani/ TeleBrands; Paul Zaidman-Quality Products/ Peru; Alejandra Juvarez-Tv offertas / Mexico

June 2021. Life in the United States is returning to normal, to how things were back in 2019! Our friends in the US are already enjoying their “new” life without restrictions and meeting with business peers in person, after a one and a half year break.

Telebrands Management has already had their first meeting with their distributors from South America and were kind enough to share this special moment.

In this industry we met distributors 3 times a year to show them new products but the pandemic caused everything to come to a halt. Zoom did a great job of keeping us connected but zoom meetings lack the personal touch of meeting people face to face. This meeting allowed us all to reconnect on a business and personal level. It was great!” Poonam Khubani, Vice President Telebrands, told us. 

 

“The major key to this business: interaction and keeping the viewers involved”

2020 nov bob budd margolis 2
Budd Margolis, expert in driving retail via commercializing digital and video platforms and one of Bob's old friends, connected to the webinar as a surprise

Are the rules back then still the same today? With the global pandemic’s impact on the world economy?

The relationship has been the key from the beginning. We all have a great responsibility that we are sharing products with the audience and make their lives better. When somebody ordered from the local radio, I (myself) would deliver the product to their house at the very beginning. Of course, this can’t apply now. But the relationship is so powerful. Because of the pandemic we face another environment. Many people stay and work from home and this is our great way to communicate.

“Back at the beginning we had to keep in mind that we were the most convenient way to (…) shop other than catalogues. I think we have to answer the question: how can we get more convenient to the consumer? Those who make it more convenient will succeed. (….) We can’t leave out the viewer. I hope we never lose that. That is the major key to this business: interaction and keeping the viewers involved. There is more competition now than ever before. Make sure you include the viewer in the process of selling!” said Bob.

Find out more about Bob‘s bestsellers over time and which products can raise sales nowadays in Bob’s  full interview.