The Electronic Retailing Association

US companies resume their meetings in person

2021 telebrands meeting - distributors
Photo caption: From left to right in the pic: Tvsi Kornbluth- Tv Novedadas / Colombia, Dominican Republic; Gideon Kornbluth-Tv Novedadas / Colombia, Dominican Republic; Poonam Khubani/ TeleBrands; Paul Zaidman-Quality Products/ Peru; Alejandra Juvarez-Tv offertas / Mexico

June 2021. Life in the United States is returning to normal, to how things were back in 2019! Our friends in the US are already enjoying their “new” life without restrictions and meeting with business peers in person, after a one and a half year break.

Telebrands Management has already had their first meeting with their distributors from South America and were kind enough to share this special moment.

In this industry we met distributors 3 times a year to show them new products but the pandemic caused everything to come to a halt. Zoom did a great job of keeping us connected but zoom meetings lack the personal touch of meeting people face to face. This meeting allowed us all to reconnect on a business and personal level. It was great!” Poonam Khubani, Vice President Telebrands, told us. 

 

“I call it my 3-52 rule”

2020 nov bob 1985
1985: the big moment when home shopping switched from radio to TV

And then came the big moment: in 1985, the station went national on TV and so home shopping also transitioned from radio to TV, shaping the industry the way it is today! But the initial move to TV came as a real disappointment: only 352 dollars worth of product were sold in the first 5 hours of the TV show. In contrast, Bob had been generating hundreds of thousands of dollars in sales via his radio show. One of Bob’s most successful radio campaigns was selling the first ever computer, with sales amounting to one million dollars in only one hour!

I call it my 3-52 rule. I’ve talked to so many entrepreneurs and they all want to succeed immediately. That’s not going to happen. I always tell them about my 3-52 rule. What if we had told ourselves (after the first 5 hours on TV) ‘that’s it, it’s not going to work!’.  Within 90 days, we did a million dollars a day! And then a billion dollars in one year! Home shopping was not a success from the start.