The Electronic Retailing Association

SKY have reversed their proposal for the new Listing Methodology

In February, Sky launched a consultation document which proposed to cut the amount of long form teleshopping media that was available by around 20%. This was a serious threat to the industry.  ERA Global UK organised a meeting that was very well attended by our UK members and all companies with interests in UK longform media.  It was agreed that we would respond to Sky straight away, outlining our concerns and the effect that this would have on our industry.  It is clear that Sky heard our concerns, alongside those of the broadcasters, media agents and channel owning colleagues, as they have now dropped these plans to limit the media, and have actually increased the amount of media available to us! 

Donna Crossland, Campaign Director at High Street TV said “The proposals from Sky were a great concern to our industry but thanks to the actions of the Broadcasters, ERA Global and its members, we have achieved a great result together”.

 Simon Hinton, General Secretary of ERA Global UK said “It was brilliant to see everyone pulling together with help, suggestions and ideas.  I am delighted that Sky have reversed their proposal.  It’s great news for Teleshopping in the UK". 

More details about the NEW Listing Methodology for the SKY EPG.