The Electronic Retailing Association

Industry News Germany

QVC launches ‘The Heartbeat of Shopping’ anniversary campaign
Dusseldorf, June 9, 2016

20 years of QVC in Germany is a success story that deserves celebrating. So, on June 12, the digital retailer will be launching a large-scale brand campaign to mark its anniversary year. The campaign will include numerous activities reflecting ‘The Heartbeat of Shopping’ slogan from June until December. In addition to spectacular sales promotions, highlights include emotional advertisements, the ‘Heart’s Desire’ wish granting project and the ‘Germany’s Biggest Heart’ fund-raising drive. Special anniversary products ( will be on sale from July to December to supplement the campaign content.

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