The Electronic Retailing Association

Member Company Interview with Verimark, South Africa. Verimark is the DRTV pioneer on the African continent and market leader.

with Michael van Straaten, CEO Verimark

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Verimark is the pioneer of DRTV on the African continent, also pioneering the distribution of DRTV products through retail stores and its own stores: a business model not seen anywhere in the world at the time.

 

Michael, thank you for taking the time to give a Member Company Interview. According to a Nielsen Report, Verimark is one of the largest...

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