The Electronic Retailing Association

Industry News Germany: QVC

Giving Tuesday:

QVC joins the global celebration of generosity on Giving Tuesday

Dusseldorf, November 15, 2016. Just imagine! There is as such a thing as a global day of giving that everyone can get involved in! It’s called Giving Tuesday and it takes place on November 29, 2016.

Giving Tuesday originated in the USA. Although it is still very new to Germany, its corporate support community has grown considerably over the past two years. QVC is the first company to celebrate Giving Tuesday 2016 globally in all its markets with a campaign that benefits Nest, a charity organization supporting women across the globe. On this day shoppers can tune in to QVC or visit to purchase the Peace Love World-branded T-shirt that has been created especially for QVC and Giving Tuesday 2016. The shirt was made exclusively for QVC customers in Germany, USA, United Kingdom, France, Italy and Japan. 60 percent of the proceeds will be donated to Nest. The non-profit organization will use the funds to help it achieve its mission of empowering artisan women in all corners of the world by creating more economic opportunities and better work conditions for them. The Peace Love World T-shirt will be on sale in QVC Germany’s ‘Get Inspired’ show, which goes out on air between 4 and 5 p.m. on November 29, and throughout the day in the online shop at

Susanne Mueller, Director Brand & Communications QVC Germany commented, “Giving Tuesday is a special day for QVC in its markets around the world because it allows us to focus internationally on the spirit of entrepreneurship and its charitable mission by giving back. Nest is an organization committed to the social and economic advancement of women, a mission that QVC is proud to support.”

Giving Tuesday is an International Day of Giving created to help the ‘giving season’ get started. It was founded five years ago in the USA by non-profit organizations. Giving Tuesday takes place on the first Tuesday after Thanksgiving, immediately after Black Friday and Cyber Monday, reminding people that there is more to holidays than consumerism and commercialization. Last year, according to the website, more than 30,000 companies and organizations in over 70 countries got involved.

Visit the website at for further information about Nest.

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