The Electronic Retailing Association

In Memoriam: Arline Kramer

The Passing of "Product Queen" and ERA Member Arline Kramer

by ERA Staff on Mar 23, 2017 ERA News

Reprinted with kind permission of ERA U.S.

Arline Kramer, longtime DR marketer and “Product Queen” of Remarkable Products International, Inc., passed away suddenly on Monday night in Chicago, where she was attending the International Home + Housewares Show. She was 58.

With more than 25 years in the industry, Kramer specialized in live shopping and global distribution of direct response products, helping launch successful brands such as InStyler, Magic Bullet, Powertek and Woof Washer 360. Known as the Product Queen for her ability to build sales, she was responsible for more than $1 billion in revenues.

Kramer had a peerless reputation within the industry. She was known for connecting people and products in a warm, personal way, as well as her penchant for leopard prints and extravagant manicures. She appeared often at ERA conferences to share her expertise, and was an unselfish mentor and friend to many in the industry.

“I am deeply saddened to learn of the passing of Arline Kramer, lovingly regarded by our industry as the ‘Product Queen’ for her company, Remarkable Products International,” says Chris Reinmuth, ERA president and CEO. “Throughout Arline’s distinguished direct response career, she has succeeded in transforming products into brands that have generated over $1 billion in worldwide sales.

“Arline dedicated more than 25 years to our industry, earning a well-deserved reputation for unmatched marketing excellence and an unwavering commitment to her many direct response and home shopping associates,” Reinmuth says. “A pioneering force in our industry, Arline possessed the uncanny ability to visualize the future potential of a product and how to position it for maximum impact.

Her integrity, creativity, business acumen, and unparalleled marketing skills made our Product Queen a respected and beloved friend, mentor, and partner to our membership. Arline Kramer will be missed.

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