Dear ERA members,

You can download the ballot form for our EMMA voting at the bottom of this page.

We now invite you to place your votes for categories 1-8.

Judging criteria for this category are amongst others:

• Clear, comprehensive and compelling explanation of product features and qualities
• Convincing explanation of special USPs
• Appeal of pictures
• Sound and motion flow
• Overall presentation
• A successful sales story

Judging criteria for this category are amongst others:

• clear, comprehensive and compelling explanation of product features and qualities
• convincing explanation of special USPs
• a successful sales story
• competent and convincing presenter / presentation
• appeal of pictures
• sound and motion flow
• overall presentation

Judging criteria for this category are amongst others:

• clear, comprehensive and compelling
• explanation of product features and qualities
• convincing explanation of special USP
• outstanding programming e.g. creation of sales event
• counter-programming vs. World Cup etc.
• competent and convincing presenter / presentation
• appeal of pictures, sound and motion flow
• overall presentation
• a successful sales story

Judging criteria for this category are amongst others:

• platforms used for communication
• interaction between the different platforms - are the same message/clips/pictures used or tailored for each platform
• successful brand building
• a successful sales story
• customer interaction and involvement
• outstanding number of views / clicks

Judging criteria for this category are amongst others:

• presenter’s credibility


• credibility of product features and quality


• outstanding show performance in sales


• outstanding show performance regarding entertainment


• social media and multi-channel presence


• social and public activities, e.g. charity support


• charisma / generation of positive vibes with audience


• other outstanding activities in media

Judging criteria for this category are amongst others:

• product is an invention rather than modification
• offers unseen features
• new features provide real value add
• bestseller in its market or impressive market entry
• product meets high quality standards
• unique design with protected IP / patent

Judging criteria for this category are amongst others:

• great product (IP protected, USPs, ESPs)
• competitive pricing
• fair delivery and payment terms
• on-time delivery
• super-efficient account management
• friendly, helpful, reliable, flexible, responsive service
• sales support e.g. marketing material, certificates
• supplier works as a partner

Judging criteria for this category are amongst others:

• Active sales on all channels
• Able to prolong product life cycle
• Reliable, flexible, responsive
• Sells the biggest volumes for their market
• Able to buy small and large quantities of product
• Pays on time
• Offers fair delivery and payment terms to its customers
• Creative use of media
• Distributor...