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Branco Scherer, VP Business Development ExMachina, the company which provides the technology behind the app of global TV show The Voice (aired in 20+ countries), presented 2 business cases regarding the commercial strength of turning online video into e-commerce revenues.

For more than twenty years, Branco Scherer (photo) has been active at the crossroads of digital media, marketing and business development. He held international roles at among others AOL, Viacom and EndemolShine. More recently he changed the world of global corporates to work at scale-ups. In his current role as VP Business Development at  ExMachina his focus is at developing interactive video concepts where live video, e-commerce and gamification are playing a key role. In spite of Covid-19, Ex Machina Group recently launched a new interactive video platform enabling tastings to go online with consumers discovering new products with the option to buy these immediately.

Follow Branco on his LinkedIn profile.

Re-watch the first webinar in the ERA GLOBAL Digital Events series

Interactivity and gamification are the winning new business formulas that raise the revenues and attract the public!

How may an annual campaign register a double-digit percentage sales growth in only one day? How could a company round up the sales to almost 40 billion $ within 24 hours? These are questions we found an answer to during the first ERA GLOBAL Digital Event.

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This Event Took Place On

20 Oct 2020 to 21 Oct 2020

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