Branco Scherer, VP Business Development ExMachina, the company which provides the technology behind the app of global TV show The Voice (aired in 20+ countries), presented 2 business cases regarding the commercial strength of turning online video into e-commerce revenues.
For more than twenty years, Branco Scherer (photo) has been active at the crossroads of digital media, marketing and business development. He held international roles at among others AOL, Viacom and EndemolShine. More recently he changed the world of global corporates to work at scale-ups. In his current role as VP Business Development at ExMachina his focus is at developing interactive video concepts where live video, e-commerce and gamification are playing a key role. In spite of Covid-19, Ex Machina Group recently launched a new interactive video platform enabling tastings to go online with consumers discovering new products with the option to buy these immediately.
Follow Branco on his LinkedIn profile.