Brussels, 15 January 2016 - A collaborative agreement is signed to provide market intelligence to ERA members.

DRTV LAB announced their services are now available in Europe. As a result, ERA Europe and DRTV LAB have signed an agreement that will allow the two entities to work closer together. Both organizations service the needs of the Home Shopping Industry. This agreement partners DRTV LAB which provides analytics, and ERA Europe which represents the interests of the Home Shopping Industry.

Arthur C. Nielsen said, "The price of light is less than the cost of darkness. DRTV LAB announced the launch of DRTV LAB Pulse that will provide light to suppliers, marketers and agencies access to data and market insights in Austria, France, Germany, Switzerland and the UK. DRTV LAB Pulse monitors approximately 40 channels, which will increase to 100 channels in 2016. ERA Europe, the association representing the interests of the Home Shopping Industry in Europe is collaborating with DRTV LAB Pulse, as the data provided by DRTV LAB Pulse will assist the members of ERA Europe. Access to this type of market intelligence will provide members a unique benefit that will allow them to evaluate first hand performance related analytics. As the association for the European Home Shopping Industry we are more than pleased that we can offer these membership benefits. DRTV LAB will provide a quarterly market overview to our members in the ERA-NEWS quarterly Newsletter. Also, all available intelligence provided by DRTV LAB Pulse will be provided to our membership at preferred and attractive rates. This benefit, only available to our members, will assist members with their marketing strategies and performance evaluation”, said Julian Oberndoerfer, Executive Director ERA Europe.

DRTV LAB Pulse provides an array of services and market intelligence to the Home Shopping Industry. DRTV LAB Pulse uses Media Analytics software to process data and edit the IMS reports for selected European markets. Some of the services that DRTV LAB Pulse offers range from, rankings of spots and shows by number of airings, detailed views of each TV network and what DR ads have run, product related information that includes, price, offers, version and creative, just to name a few of the analytics available. “I believe that our Industry needs data and market insights to reduce their risks, to optimize their media strategy, to monitor their operations and promote their products”, said Marie-Laure Barrau, DRTV LAB General Manager.

ERA Europe, The Association for the European Home Shopping Industry, is the trade association for companies involved in retailing products and services directly to the consumer via audio-visual communication and content on television, internet and other electronic media, according to a recognized code of ethics. Currently ERA Europe represents the Interests of 71 European Members.

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