Almost 15 years ago, many of the UK's teleshopping and home shopping companies founded the “British Television Shopping Association” to represent the views and interests of the industry at a time when it was facing particular regulatory challenges. The Association succeeded in its goals and eventually evolved into the UK chapter of ERA Europe.

ERA UK continues to represent the local teleshopping industry and its membership has expanded to now include a variety of companies providing specific services to the industry, as well as the core membership of de facto teleshopping businesses. The Association meets on an ad-hoc basis, whenever there is a need to discuss and take collective actions on issues relating specifically to the UK industry.

ERA UK also represents the interests of the teleshopping industry through having a permanent seat on the BCAP committee – the body that formulates the rules governing broadcast advertising in the UK.